Design Leader · Strategist · Problem Solver
I design
experiences
that simplify
complexity.
Product Design Leader with 13+ years turning complex enterprise challenges into intuitive, scalable digital experiences.
Enterprise UX DesignProduct StrategyUX ResearchAI Product DesignDesign SystemsAccessibilityWorkflow OptimizationHuman-AI Interaction
13+
Years Exp.
50+
Designers Led
20+
Products
500K+
Users
Product Strategy✦UX Design✦Enterprise UX✦AI Experiences✦Design Systems✦Healthcare UX✦Legal Tech✦Figma Plugins✦Product Strategy✦UX Design✦Enterprise UX✦AI Experiences✦Design Systems✦Healthcare UX✦Legal Tech✦Figma Plugins✦
About
13 years of craft,
across disciplines,
industries & roles.
My career spans Digital & Graphic Design, UI/UX, 3D & Game Design, Product Design, Service Design, and Project Management — evolving from individual contributor to founding a startup and leading multi-disciplinary teams across the full product development lifecycle.
I've worked across both product and service companies, driving digital transformation and shipping meaningful experiences in 14 industries — from enterprise ERPs and fintech platforms to AI-native products and ride-hailing apps.
◈
Strategic Thinking
Business impact, user value, and long-term scalability woven into every decision.
◎
Systems Thinking
Products, workflows, teams, and technology as one connected ecosystem.
◉
Human-Centered
Technology succeeds when it aligns with human behavior and mental models.
◌
Continuous Improvement
Every interaction is an opportunity to remove friction and create better outcomes.
LMS & EdTechFinTechLegal TechERPRide-HailingE-CommerceBankingLogisticsTransportationAI ProductsHealthcareDigital & Graphic Design3D & Game DesignService Design
13+
Years
14
Industries
50+
Products
Value Proposition
Why Teams Hire Me
A blend of strategic thinking, hands-on design craft, and enterprise experience — across 13+ years and 14 industries.
◈
Transforming Complexity into Clarity
I specialize in turning complex enterprise workflows into intuitive user experiences that improve efficiency, reduce friction, and support business growth.
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Strategic Product Thinking
I connect user needs, business goals, and technical constraints to create practical and scalable solutions.
◉
Enterprise Design Expertise
Experienced in designing products for healthcare, logistics, legal-tech, and enterprise SaaS environments.
⬡
AI Innovation
Designing AI-powered experiences that help users make better decisions, complete tasks faster, and work more effectively.
◎
Design Systems & Scalability
Creating reusable systems that improve consistency, collaboration, and development efficiency.
◌
Leadership & Collaboration
Working closely with product managers, engineers, stakeholders, and design teams to deliver meaningful outcomes.
My Expertise Spans
Enterprise UX DesignProduct StrategyUX ResearchAI Product DesignDesign SystemsAccessibilityWorkflow OptimizationHuman-AI InteractionInformation ArchitectureStakeholder Collaboration
Professional Journey
13+ Years of
Growth & Evolution
From visual craft to enterprise product leadership — a journey across industries, roles, and disciplines.
Aa
◈
◎
Graphic Design
UI & Senior Graphic Designer
Futura Graphics
Nov 2013 – Sep 2017
BrandingPrintDigitalWeb
▸Brand identities & marketing collateral
▸Websites, landing pages, UI concepts
▸Print and digital advertising campaigns
⬡
◎
◉
Mobility & Blockchain
Senior UI/UX Designer
DRIFE
Oct 2021 – May 2022
Ride-HailingBlockchainMobile
▸Rider & driver mobile/web experiences
▸Booking, onboarding & trip management
▸Usability testing & design iterations
◈
◉
⬡
Enterprise Leadership
Project Manager & Lead Product Design Strategist
Aspire Systems
Mar 2023 – Present
BankingLogisticsHealthcareAICommerce
▸Led 50+ UX designers across engagements
▸Composable Commerce & Banking platforms
▸AI-powered internal design tools
◉
⬡
◎
Product Design
Senior UI/UX & Product Designer Lead
Al Faleh, Saudi Arabia
Jun 2018 – Sep 2021
Enterprise AppsDigital PlatformsBranding
▸End-to-end product design lifecycle
▸Enterprise applications & digital platforms
▸Stakeholder workshops & requirement gathering
◉
◎
⬡
EdTech
UX Lead
upGrad KnowledgeHut
May 2022 – Mar 2023
EdTechLMSE-Learning
▸End-to-end UX for learning platforms
▸User research & usability evaluations
▸Design systems for LMS products
Design Philosophy
"I believe great products are created by balancing user needs, business objectives, and technology. My goal is to build experiences that are intuitive, scalable, and impactful while empowering teams to deliver their best work."
— Vishnu Haridas Karinatt
Figma Plugins
Tools I Built
Selected 4 plugins from published plugins on Figma Community
Coming Soon
ProductivityFigma Plugin
Design PM
AI-powered PM artifact generator — PRDs, personas, journey maps, user stories, roadmaps, and more, directly inside Figma.
Link coming soon
Writing
Thought Bubble
Perspectives on AI, design systems, and the future of human-centered experiences.
Case Studies
Deep Dives
Scroll to explore
View Case Study ↗
01Live
Modernising a Shipping & Logistics Platform
A UX case study on modernising a complex shipping and logistics platform — streamlining operations, reducing cognitive load, and improving task efficiency for operators.
Enterprise UXLogisticsPlatform Design2024
Read full case study →
View Case Study ↗
02Live
Reimagining UX Audits with AI
Exploring how AI can transform the UX audit process — from manual heuristic reviews to intelligent, automated analysis that surfaces actionable insights faster.
AI UXDesign ToolsInteraction Design2024
Read full case study →
View Case Study ↗
03Live
Design System Workshop
Facilitated company-wide design system adoption — governance, tokenisation, and team alignment.
Design SystemsWorkshop
Read full case study →
View Case Study ↗
04Live
Driver Onboarding
for Ride-Hailing Apps
A UX research & design case study on simplifying the complex driver sign-up process across Uber, Ola, Lyft & InDriver — collapsing 13 painful steps into 2 clean screens.
UX ResearchInteraction DesignMobile App2024
Read full case study →
View Case Study ↗
05Live
Parker
Parking Finder App
A UX case study on designing a seamless parking discovery and navigation experience — helping drivers find, reserve, and navigate to parking spots with minimal friction.
UX DesignMobile AppNavigation UX2024
Read full case study →
13+
Years of Experience
14
Industry Domains
50+
Products Shipped
∞
Problems Solved
Expertise
What I Bring
Strategy
Product StrategyUX StrategyBusiness AnalysisStakeholder ManagementDigital Transformation
Design
Product DesignUX & UI DesignInteraction DesignInformation Architecture
Research
User ResearchUsability EvaluationHeuristic ReviewsCompetitive Analysis
Systems
Enterprise UXDesign SystemsAccessibilityProcess Optimization
AI & Emerging Tech
AI Product DesignConversational InterfacesHuman-AI InteractionFuture Experience Design
Leadership
Project ManagementWorkshop FacilitationCross-functional CollaborationTeam Enablement
Community & Culture
Leadership &
Community Contributions
I actively contribute to design culture, mentorship, and knowledge sharing through workshops, events, and cross-functional collaboration — helping teams grow and design thinking thrive.
Highlights
Conducted Design System Workshops
Facilitated UX Strategy Sessions
Led Stakeholder Design Reviews
Organized Company-Wide Art & Photography Exhibition
Mentored Designers and Team Members
Advocated Accessibility Best Practices
Promoted Design Thinking Across Teams
Resume
Looking for a designer who combines strategic thinking, enterprise UX expertise, and AI innovation?
Download my resume to learn more about my experience, projects, leadership contributions, and product design journey.
↓ Download ResumeLet's Build Better Products Together
Whether you're modernizing enterprise software, exploring AI-powered experiences, or improving complex workflows, I'd love to discuss how design can help create meaningful impact.
Let's Build
What's Next.
Whether modernizing enterprise software, launching a new product, or exploring AI-driven experiences — let's talk.
vishnuharidaskarinatt@gmail.com →Based inKerala, India
Available forStrategy, Design & Consulting
Response timeWithin 24 hours